FTD
FTD
99% of flower advertising focuses on what women get. So how do you stand out in a sea of red roses? Show your buyers–men–what they get when they give flowers on Valentine's Day…the Flower Face she makes when she sees her bouquet.
The outdoor ads
These tastefully naughty outdoor ads blanketed New York’s financial district in the weeks leading up to Valentine’s Day. Turning heads, they acted as a teaser, a reminder and a manifestation.
The banner ads
Our animated banner ads continued to tease out the naughtiness by slowly revealing the reaction. As anticipation swells, we watch our model transition from neutral to unbridled ecstasy. At the climax, the view is pulled back to reveal a beautiful bouquet. She smiles, leans in, inhaling the fragrance, her eyes serenely shut in blissful immersion. #FlowerFace
The social media teases
To organically heighten earned media, we targeted social media posts with the major events leading up to Valentine's Day…such as the release of 50 Shades of Grey.
