Caterpillar Foundation

Since 1952, the Caterpillar Foundation has brought together organizations dedicated to transforming lives around the world. Together, they champion programs that support education, environment, and basic human needs–which help people help themselves out of poverty.

When the foundation was ready to take on the most comprehensive site makeover in their history, I was tapped to conceive, write and help architect a UX experience that would bring people back again and again, sending them joyfully down the rabbit hole of learning more about the heartwarming global efforts of Caterpillar and their partners.

The site

The interactive map

Confronted with the task of driving awareness for countless projects around the globe, we crafted an interactive map that meticulously plotted a tapestry of narratives, visuals and videos. Each point on the map acted as a gateway to additional videos, captivating images or pivotal facts. Navigation was enriched by the ability to filter by partner organization or specific focus area, orchestrating an enticing rabbit-hole of further exploration.

The infographics

We also forged an impactful series of shareable infographics, deftly distilling the gravity and vast scope of poverty-related challenges spanning the globe. These infographics proved to make the biggest impact across all of our social media efforts.