Corporate Sustainability
A Sustainability Promise Worth Repeating
COP26 was the perfect platform to remind everyone that sustainability is good for business and good for the world.
The Challenge
COP26 aimed to secure commitments to keep global warming below 1.5°C and to accelerate the transition for economies worldwide. As an official event partner, Accenture needed to show up as a key enabler of sustainability—demonstrating how business and technology can align to tackle the world’s greatest challenge. Accenture’s presence had reflect, not just what they do, but why it matters. I was tasked to create the style and messaging guide for Accenture’s Sustainability Promise and to use that guide in developing Accenture’s presence across every touchpoint.
The Concept
Accenture’s Sustainability Value Promise is a commitment to helping clients embed sustainability into everything they do and to harness technology and innovation for positive impact. I led the effort to turn this promise into a clear, repeatable and elevated messaging framework that could guide content creation, design and brand expression.
The Style Guide
I created a comprehensive style and messaging guide that defined:
• The core pillars of Accenture’s sustainability commitments
• Tone and voice guidance to balance urgency with optimism
• A collection of approved, on-brand messaging
• Visual direction that aligned with Accenture’s brand standards
Event Signage
Using the style guide, we produced a substantial amount of signage used across the event space, including:
• Informational placards
• Wayfinding signage throughout exhibition areas
• Digital screens teeing up events
• Outdoor advertising that positioned Accenture as the how behind the why
The Impact
The guide helped unify Accenture’s narrative and solidified their presence as a solutions-oriented leader in climate action.
• Accenture was recognized as a leading private-sector voice at COP26, demonstrating credibility and action in climate and sustainability transformation.
• The Sustainability Value Promise style guide became the foundation for all future sustainability messaging and enabled seamless execution across dozens of assets, saving time while enhancing brand integrity.
• The cohesive event branding created a strong and enduring impression with clients, partners, and policymakers.
