Sneaux Shoes

because nothing about buying skate shoes should be a grind

The Challenge

Sneaux needed a way to cut through the noise and connect with a generation of skaters unimpressed by anything as obvious as advertising. The ask: Create something disruptive, funny, and totally unexpected.

The Concept

We partnered with acclaimed stop-motion director PES and leaned into the idea of visceral meets authentic. I wrote and helped shape a cringe-worthy, eye-popping short film where Sneaux-shoe wearers became both the skater and the skateboard. Each flip, grind, and wipeout mirrored the brand’s personality: irreverent, fearless, and just a little twisted.