Creative Direction and Copywriting

Resume

Creative juggernaut with 15+ years of turning sharp insights into big, bold ideas for brands like Coca-Cola, Motorola, and Accenture. Part corporate whisperer, part culture chaser—I craft stories that hit across social feeds, press headlines, pitch decks, and boardrooms alike. Whether I’m partnering with the C-suite, mentoring rising stars, or concepting scroll-stopping campaigns, I bring earned-first thinking and a love of collaboration to every brief.

And for fun, I create short films and sketch comedy and perform improv on stages all over Chicago.


GROUP CREATIVE DIRECTOR · ACCENTURE (In House) · 2018-PRESENT

  • As Storytelling Lead, spearheaded strategy and creative development, partnering with senior executives and client leads to drive messaging across corporate campaigns

  • Drove $500M+ in Fortune 500 new business wins by crafting pitch concepts and decks grounded in brand storytelling

  • Partnered with Accenture's CEO and leadership team to shape internal and external DEI narratives and executive social voice

  • Directed immersive brand installations for global events (85K+ attendees from more than 200 countries), blending video, design, and narrative

  • Mentored and upskilled 20+ creatives; led global storytelling workshops to raise creative bar across organization

CREATIVE DIRECTOR · FREQUENCY 540 · 2014-2018

  • Created a first-person-gaming-style interactive experience for Allstate’s Purple Purse, raising a record $2.5M in the first month; drove 1B+ earned impressions

  • Earned national press via Associated Press, CNN, MSNBC’s Morning Joe and Time and was awarded the 2015 Nonprofit PR Award

  • Co-led UX/content partnership to build an endless-loop visual wiki showcasing Caterpillar Foundation’s global anti-poverty efforts

  • Crafted messaging strategy and brand voice for The Ounce, elevating access to preschool for underserved families

ASSOCIATE CREATIVE DIRECTOR · LEO BURNETT · 2012-2014

  • Developed Coca-Cola's Arctic Home, an immersive, social-first storytelling campaign with World Wildlife Fund

    • Wrote and directed 60+ videos; collaborated with UX to design an interactive site allowing real-time polar bear tracking

    • Generated 1.2B media impressions and surpassed earned media benchmarks; helped raise $10M for conservation efforts

    • Boosted Coca-Cola brand favorability by 10%

    • Collaborated directly with WWF leadership to ensure alignment of brand messaging and environmental storytelling

SENIOR WRITER · DIGITAS · 2010-2012

  • Created Motorola’s viral Lazy Phone campaign, driving 15M YouTube views in the first month and leading YouTube’s earned ad rankings

  • Launched AI-powered, interactive, out-of-home experiences for Moto Maker through color-changing bus shelters & photobooths at Coachella

  • Led the development of the first color-changing, interactive print ad (Wired magazine) for Moto X—resulting in 72M earned impressions and 1M+ demo views–84 times WIRED's total circulation

  • Shaped social-first creative across brands including Motorola, Silk Soymilk, Capri Sun, and Sun Chips


 

Education

MA in Communications; University of Texas, Austin

BA in Advertising/Journalism; University of Arkansas


Extra Credit

Shortlisted for Cannes Lion

One Club Gold

Effie Bronze

iO Improv Graduate

Second City Writing Graduate

Chicago Reel Film Festival