Resume
Creative juggernaut with 15+ years of turning sharp insights into big, bold ideas for brands like Coca-Cola, Motorola, and Accenture. Part corporate whisperer, part culture chaser—I craft stories that hit across social feeds, press headlines, pitch decks, and boardrooms alike. Whether I’m partnering with the C-suite, mentoring rising stars, or concepting scroll-stopping campaigns, I bring earned-first thinking and a love of collaboration to every brief.
And for fun, I create short films and sketch comedy and perform improv on stages all over Chicago.
GROUP CREATIVE DIRECTOR · ACCENTURE (In House) · 2018-PRESENT
As Storytelling Lead, spearheaded strategy and creative development, partnering with senior executives and client leads to drive messaging across corporate campaigns
Drove $500M+ in Fortune 500 new business wins by crafting pitch concepts and decks grounded in brand storytelling
Partnered with Accenture's CEO and leadership team to shape internal and external DEI narratives and executive social voice
Directed immersive brand installations for global events (85K+ attendees from more than 200 countries), blending video, design, and narrative
Mentored and upskilled 20+ creatives; led global storytelling workshops to raise creative bar across organization
CREATIVE DIRECTOR · FREQUENCY 540 · 2014-2018
Created a first-person-gaming-style interactive experience for Allstate’s Purple Purse, raising a record $2.5M in the first month; drove 1B+ earned impressions
Earned national press via Associated Press, CNN, MSNBC’s Morning Joe and Time and was awarded the 2015 Nonprofit PR Award
Co-led UX/content partnership to build an endless-loop visual wiki showcasing Caterpillar Foundation’s global anti-poverty efforts
Crafted messaging strategy and brand voice for The Ounce, elevating access to preschool for underserved families
ASSOCIATE CREATIVE DIRECTOR · LEO BURNETT · 2012-2014
Developed Coca-Cola's Arctic Home, an immersive, social-first storytelling campaign with World Wildlife Fund
Wrote and directed 60+ videos; collaborated with UX to design an interactive site allowing real-time polar bear tracking
Generated 1.2B media impressions and surpassed earned media benchmarks; helped raise $10M for conservation efforts
Boosted Coca-Cola brand favorability by 10%
Collaborated directly with WWF leadership to ensure alignment of brand messaging and environmental storytelling
SENIOR WRITER · DIGITAS · 2010-2012
Created Motorola’s viral Lazy Phone campaign, driving 15M YouTube views in the first month and leading YouTube’s earned ad rankings
Launched AI-powered, interactive, out-of-home experiences for Moto Maker through color-changing bus shelters & photobooths at Coachella
Led the development of the first color-changing, interactive print ad (Wired magazine) for Moto X—resulting in 72M earned impressions and 1M+ demo views–84 times WIRED's total circulation
Shaped social-first creative across brands including Motorola, Silk Soymilk, Capri Sun, and Sun Chips
Education
MA in Communications; University of Texas, Austin
BA in Advertising/Journalism; University of Arkansas
Extra Credit
Shortlisted for Cannes Lion
One Club Gold
Effie Bronze
iO Improv Graduate
Second City Writing Graduate
Chicago Reel Film Festival