Resume
I have over 13 years of experience leading full-scale integrated campaigns, inspiring teams and fostering client partnerships. My best work leans on deep engagement with both creative and strategy to unearth, elevate and produce groundbreaking ideas and design that keep brands culturally relevant and reach consumers on an emotional level. And I’m happy to do that via film, experience, social media, augmented reality or whatever comes next.
For fun, I create short films and sketch comedy and perform improv on stages all over Chicago.
ACCENTURE (in-house agency); Creative Director 2018-Present
From creatively leading the Chicago office to collaborating with remote teams as far as Argentina and Singapore as the North American Storytelling Lead, I provided strategic direction and creative oversight globally. Leaning on creative strategy, research and tech trends like Gen AI, I helped raise the bar creatively through innovative branded stories and new business wins worth hundreds of millions.
Led brand management efforts while developing immersive experiences at prestigious global events
Partnered with several outside vendors to lead the production and creative process of 1000 sq-foot, immersive museum
Collaborated with C-suite leadership to create respectful internal campaigns and develop our diversity, equity and inclusion brand standards
Demonstrated strong talent management in guiding the writing process of 20+ copywriters developing Accenture's brand voice
Built a challenging and positive environment for mentoring creatives and worked with creative operations in planning, recruiting, resourcing and career growth
Exhibited strong prioritization skills to meet strict deadlines while leading multiple creative teams and projects
Aligned CEO Julie Sweet's social media voice with our company vision
MW CREATIVE; Freelance Creative Director 2010-2018
At agencies like Leo Burnett, Digitas, Havas, R/GA, SapientRazorfish and Energy BBDO, I led the strategic vision, conceptual thinking and copywriting for Motorola, Coca-Cola, McDonald's and more. Collaborating across creative, strategy, media relations, market research, and account, I looked to culture and trends to create content for film, web, social and experiential projects that demonstrated a strong track record of earned media.
Concepted, wrote and lead production of over 60 serial, short-form videos for Coca-Cola’s Arctic Home
Created the Lazy Phone concept for Motorola, leveraging consumer insights and garnering industry-recognized creative work
Led a multi-disciplinary creative team to create a gaming-style experience and significant earned media for Allstate
MCGARRYBOWEN; Associate Creative Director/Senior Writer 2008-2010
I honed my web/interactive/social creative direction skills in New York. While enjoying one of the best views in Manhattan, I created websites, banners, innovative digital experiences and social media posts for Chevron, Coach, Tegu and Sunkist.
Proved a dependable work ethic in fully creating the voice and content architecture for Chevron's comprehensive, touchscreen encyclopedia detailing dozens of alternative energy solutions and their worldwide benefits
Drove consistent brand engagement by bringing Sunkist's youth and energy to life in digital and social media
MARGEOTES, FERTITTA, POWELL; Copywriter 2006-2008
I cut my teeth creating award-winning 360° campaigns for brands like Absolut Vodka, Mike’s Hard Lemonade, Sneaux Shoes, Sundance Film Festival, The Knicks, The Rangers and Madison Square Garden Network.
Went wild creating the BeKanye campaign extension video for Absolut Vodka
Worked with stop animation director, PEZ, to create a jaw-dropping video for Sneaux
Bridged the gap between advertising and improv comedy for Mike’s Hard Lemonade
Education
MA in Communications; University of Texas, Austin
BA in Advertising/Journalism; University of Arkansas
Extra Credit
Shortlisted for Cannes Lion
One Club Gold
Effie Bronze
iO Improv Graduate
Second City Writing Graduate
Chicago Reel Film Festival