Absolut Kanye

When Absolut Vodka asked artists to define their “Absolut World,” Kanye West made it clear that in his Absolut World, everyone got to be—who else—Kanye West. While, TBWA/CHIAT/DAY showed us Kanye’s Absolut World, Great Works NY partnered with them to develop the digital arm of the campaign. I concepted and created a website—a spoof of As Seen On TV favorites—marketing BeKanye pills. Side effects included increased awesomeness and heightened sense of fashion. But, unfortunately, the pills were only available in an Absolut World.

And, if you’re curious…yes, Kanye’s craziness directly impacted my life that year. Ask me for details.

The spot

The informercial

Would you like to have famous, superstar power? Then, prepare yourself for the miracle of…BeKanye!

The site

The site featured a Buzzfeed-style quiz to help users determine if they were good candidates for BeKanye. And a guarantee that BeKanye pills are NOT tested on animals. But, don’t worry parents, your kids will not experiment with being Kanye. In Kanye’s Absolut World (and in the world of liquor advertising), you have to be 21 to enter.

The bonus

Ads on mass transit and in the back of magazines completed this “miracle product” spoof.