Mobile World Congress
From the Heart of Change to 85,000 Attendees
I led the Accenture team in creating a bespoke space at the
connectivity industry’s most influential global exhibition.
The Challenge
Mobile World Congress is the world’s most influential exhibition for the connectivity industry, attracting over 85,000 attendees from more than 200 countries. Accenture sought to make a bold, unified statement about its role as a transformation partner to the world’s leading network providers—elevating its presence and thought leadership around AI, 5G, cybersecurity, and network modernization.
The Concept
From the Heart of Change served as both a rallying cry and a strategic expression of Accenture’s, Let There Be Change. The concept reflected the 360-degree transformation Accenture delivers—starting deep within the core of its clients’ businesses and radiating outward across technology, operations, and customer experience. It positioned Accenture as the essential partner driving purposeful change at the heart of the connectivity industry.
The Execution
I directed a cross-disciplinary team of video producers, designers, fabricators, storytellers, and event specialists to create a fully immersive brand experience—the largest footprint at the event.
Key features included:
Branded Video Assets Interactive Kiosks
Broadcast Studio Meeting Spaces & Rooftop Lounge
The Impact
Accenture’s booth became a central hub for connection, conversation, and content—seamlessly blending storytelling with interactivity. The concept not only strengthened Accenture’s position as a leader in connectivity but reinforced its ability to deliver end-to-end transformation—from the inside out.