The Future of Food Museum
The Future of Food Interactive Museum, housed within Accenture’s Chicago innovation hub, invites companies, think tanks, universities and startups to brainstorm, prototype and test ideas in a space designed to foster cross-industry collaboration.
The Future of Food is Harvesting Data
Accenture clients didn’t need to watch another presentation…
so we brought the future to them and dropped them right in the middle of it.
The Challenge
As consumers, corporations, and communities face seismic shifts in how food is grown, bought, and consumed, Accenture envisioned an an informative space that could spark industry conversations and inspire real change. My team had a vision to transform Accenture’s Chicago Innovation Hub into a 1000-square-foot hands-on, immersive museum—one where Fortune 500 clients, researchers, and startups could explore the future of food together.
The Concept
We created The Extract Experience, rooted in Accenture’s own deep research, extracting data and using it to forecast the future. Just as Accenture extracts transformative insights from data, this experience invited guests to extract insights, ideas, and opportunities from every inch of the space. As Creative Director, I led the vision, strategy, creative, and production efforts across design, fabrication and content—bringing our bold, personalized story of the future to life.
The Execution
Divided into three distinct research topics, the space redefined how clients interact with Accenture’s capabilities—turning abstract insights into tangible experiences.
The Future of Growing
Cultivating Cities: A transparent monitor layered real-time infographics about urban farming over hydroponic vegetables growing inside the exhibit.
From Seed to Fork: Interactive panels guided visitors through the lifecycle of global food production, ethics, and responsibility.
AgriTech Showcase: We collaborated with Chicago’s Museum of Science and Industry to showcase cutting-edge agricultural technologies like seeding drones and driverless tractors.
Connected Cities: We used projection mapping over a 3D-printed topography to play our film about preventing future food deserts through smarter transportation, cleaner energy and digitally-enabled agriculture.
The Lab: A step inside our micro lab invited participants to explore the plethora of lab-created food sources being developed.
The Future of Buying
Modular Retail Flip: This chameleon space seamlessly transformed from grocery store to QSR, depending on the client (e.g., McDonald’s, Kraft).
Smart Shelving + Virtual Cart: Menu screens greeted guests by name and invited them to scan shelved items which would trigger a digital profile with health data, menu recommendations and dietary preferences.
Cultural Integration: The exhibit illustrated how shopping for food evolves—from a transactional necessity to a personalized, culturally expressive experience. Custom client experiences demonstrated how fashion, music and brand partnerships could elevate an in-person experience in a time of DoorDash and InstaCart. (We even predicted the McDonald’s celebrity meal deals—like the Travis Scott meal—years before their release.)
The Future of Living
Smart Home Simulation: Visitors were greeted by name and the smart home reacted to wearable data—offering Starbucks orders, recipe suggestions, and meal planning based on sleep and activity monitoring.
AI Food Print Capabilities: We fed our guests 3D-printed foods, robotically-created custom cocktails and cappuccinos topped with their own faces printed into the foam.
Smart Kitchen Integration: A responsive fridge suggested meals based on the ingredients available inside, AR recipe tutorials walked users through creating new meals, DNA-based nutrition recommendations were demonstrated via 23andMe results, and a gamified recycling program was even embedded into the trash can.
The Impact
The Extract Experience positioned Accenture as a visionary builder of immersive thought leadership environments. The exhibit became a destination for leaders from brands like McDonald’s, Kraft, and Whirlpool to visualize new offerings, test consumer experiences, and explore future-forward thinking in real time.