The Future of Food Museum
The Future of Food Interactive Museum, housed within Accenture’s Chicago innovation hub, invites companies, think tanks, universities and startups to brainstorm, prototype and test ideas in a space designed to foster cross-industry collaboration.
The Future of Food is Harvesting Data
Accenture clients didn’t need to watch another presentation…
so we brought the future to them and dropped them right in the middle of it.
The Challenge
As we face seismic shifts in how food is grown, bought, and consumed, Accenture envisioned an an informative space that could spark industry conversations. My team had a vision to transform Accenture’s Chicago Innovation Hub into a 1000-square-foot, hands-on, immersive museum—one where Fortune 500 clients, researchers, and startups could explore the future of food together.
The Concept
We created The Extract Experience, rooted in Accenture’s own deep research, extracting data and using it to forecast the future. The experience invited guests to extract insights, ideas, and opportunities from every inch of the space.
The Execution
I led the vision, strategy, creative and production efforts across design, fabrication and content—bringing our bold, personalized story of the future to life. Divided into three distinct research topics, the space redefined how clients interact with Accenture’s capabilities.
The Future of Growing
Cultivating Cities: A transparent monitor layered real-time infographics about urban farming over hydroponic vegetables growing inside the exhibit.
From Seed to Fork: Interactive panels guided visitors through the lifecycle of global food production, ethics and responsibility.
AgriTech Showcase: We collaborated with Chicago’s Museum of Science and Industry to showcase cutting-edge agricultural technologies like seeding drones and driverless tractors.
Connected Cities: Projection mapping over a 3D-printed topography detailed how to prevent future food deserts through smarter transportation, cleaner energy and digitally-enabled agriculture.
The Lab: Participants could explore the plethora of lab-created food sources under development.
The Future of Buying
Modular Retail Flip: This chameleon space seamlessly transformed from grocery store to QSR, depending on the client (e.g., McDonald’s, Kraft).
Smart Shelving + Virtual Cart: Menu screens greeted guests by name and scanned products triggered a digital profile with health data, menu recommendations and dietary preferences.
Cultural Integration: Custom client experiences demonstrated how fashion, music and brand partnerships could elevate an in-person experience in a time of DoorDash and InstaCart. (We even predicted the McDonald’s celebrity meal deals—like the Travis Scott meal—years before their release.)
The Future of Living
Smart Home Simulation: Visitors were greeted by name and the smart home offered Starbucks orders, recipe suggestions and meal planning based on sleep and activity wearables.
AI Food Print Capabilities: We fed our guests 3D-printed foods, robotically-created cocktails and cappuccinos topped with their own printed faces.
Smart Kitchen Integration: A fridge suggested meals based on the ingredients available inside. AR recipe tutorials walked users through creating new meals, DNA-based nutrition recommendations were demonstrated via 23andMe results and a gamified recycling program was even embedded into the trash can.
The Impact
The Extract Experience became a destination for leaders from brands like McDonald’s, Kraft, and Whirlpool to visualize new offerings, test consumer experiences, and explore future-forward alongside their partner, Accenture.