The Future of Food Museum
The Future of Food Interactive Museum, housed within Accenture’s Chicago innovation hub, invites companies, think tanks, universities and startups to brainstorm, prototype and test ideas in a space designed to foster cross-industry collaboration.
The Future of Food Interactive Museum
The Future of Food interactive museum, nestled within Accenture’s Chicago innovation hub, invites companies, think tanks, universities and startups to brainstorm, prototype and test new ideas. As the visionary leader, I spearheaded the creative, research and fabricator teams in concepting, building and creating content for this immersive “Extract Experience.” Inspired by the profound data insights “extracted” from Accenture's research teams, this immersive space nurtures cross-industry collaboration for clients like McDonald’s, Kraft and Whirlpool.
The entrance
The 1000 square foot experience invited visitors to explore the future of growing food, buying food and, yes, even eating food.
Each section of the experience could be customized to focus on specific client or industry interests.
The Future of Growing
The future of growing section featured a transparent monitor displaying infographics about urban farming and showcasing the hydroponic vegetables actually being grown inside. On the left side, touchscreen monitors guided visitors through the responsible global food journey. The right side featured new agricultural technologies and spotlighted Accenture’s partnerships with local food banks. The rear of the exhibit made space for a projection mapping story around how food deserts will be prevented in the future and, “The Lab” which contained samples of technologically-created vegetarian food sources.
The Future of Buying
The Future of Buying section could digitally flip from grocery store to QSR and each item on the shelving could be scanned and added to a visitor’s virtual order, saving nutritional information and preferences and even recommending recipes or paired items.
(concept art presented here)
Able to easily be customized to specific clients, the future of buying is presented here as a generic QSR of the future.
The Future of Living
My favorite section, the Future of Living (aka eating): This simulated home of the future was designed to greet homeowners by name on the smart TV, evaluate their sleep via wearables and recommend food choices for the day, even offering to put in a Starbucks order for those on little sleep. This super smart home was also able to 3D print food, make recipe recommendations based on both what items were present in the smart fridge and the homeowners 23 and Me results, make instant cocktails, order groceries, print images onto lattes and even turn recycling into a game.
