When Motorola unveiled the first customizable smartphone that responded to verbal cues and offered a quick-access camera, they needed a compelling story to introduce it to the world. Impressed by how hard this new phone worked, I developed the campaign concept which spanned from commercials to social media to AI-enabled outdoor experiences. The Moto X made a big splash with all its unprecedented features. So big, it eventually shamed all the other "lazy phones" into following suit. And the campaign was named the Ad Age Spot of the Week, earning over 7 million views in the first 3 days and 15 million in the first month.
