https://www.mwbarber.com/work daily 1.0 2026-03-16 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1475192407133-86GZBR2S5Z96VVSXBZ8K/Stocksy_comp_856497.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1524589484870-B7RX8CYXCSTW9OAOWCIA/Screen+Shot+2016-12-13+at+11.37.50+AM.png Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1481582316872-79GAGMG27ESENTJ3IONM/Picture+7_o.png Work https://static1.squarespace.com/static/584ee900414fb5fd290c3aaa/t/5bc8c54753450ab158bcaa9d/1539884344305/ Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/bf2cd918-8c0f-4146-b2c1-809b60291409/Accenture_MWC23_midres-3.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/2b503b53-e1b3-456c-b94b-008000fd8123/Accenture_MWC23_midres-1%2B%281%29.jpg Work - The Concept From the Heart of Change served as a strategic expression of Accenture’s, Let There Be Change. The concept reflected the transformation Accenture delivers—starting deep within the core of its clients’ businesses and pulsating outward across technology, operations, and customer experience. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/cc555bd7-6f18-415c-81a2-dcf80ed36631/Accenture_MWC23_midres-5%2B%281%29.jpg Work - The Execution I directed a cross-disciplinary team of video producers, designers, fabricators, storytellers, and event specialists to create a fully immersive brand experience—the largest footprint at the event. Key features included: Branded Video Assets Interactive Kiosks Broadcast Studio Meeting Spaces & Rooftop Lounge https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/32055fa6-89e9-474d-9631-13f4e9a970fc/3-Poster_Mockup.png Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/5832ecc2-2d42-4030-840e-cc5e7c8119f4/63f69bbc554bbc5e96c07e97_extract.png Work - The Execution I led the vision, strategy, creative and production efforts across design, fabrication and content—bringing our bold, personalized story of the future to life. Divided into three distinct research topics, the space redefined how clients interact with Accenture’s capabilities. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/4a31721d-9944-470d-a699-76a2a3d76077/Screenshot+2023-08-03+at+11.54.18+AM.png Work - The Future of Growing Cultivating Cities: A transparent monitor layered real-time infographics about urban farming over hydroponic vegetables growing inside the exhibit. From Seed to Fork: Interactive panels guided visitors through the lifecycle of global food production, ethics and responsibility. AgriTech Showcase: We collaborated with Chicago’s Museum of Science and Industry to showcase cutting-edge agricultural technologies like seeding drones and driverless tractors. Connected Cities: Projection mapping over a 3D-printed topography detailed how to prevent future food deserts through smarter transportation, cleaner energy and digitally-enabled agriculture. The Lab: Participants could explore the plethora of lab-created food sources under development. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1691083492161-0R3YCUW93GQWKUNP0LVX/IMG_2290.JPG Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1691082558364-QST3R1LBTPJ952BL09NA/IMG_3072.JPG Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1691082558415-RENKJLUHJYGRYTM0Z13E/IMG_3071.JPG Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1691082555473-MIWYFLDQOXY5DQ8MUEAL/IMG_3059.JPG Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/27dd0719-3039-4ca0-beef-c0c0e715c12f/IMG_3031.JPG Work - The Future of Buying Able to easily be customized to specific clients, the future of buying is presented here as a generic QSR of the future. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/8feacc76-8389-46e3-9eca-0eb67809eedb/Screenshot+2023-08-03+at+11.54.53+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/d93ab5dd-d44d-4a99-b799-0c2abf2e15c0/IMG_3315.JPG Work - The Future of Living Smart Home Simulation: Visitors were greeted by name and the smart home offered Starbucks orders, recipe suggestions and meal planning based on sleep and activity wearables. AI Food Print Capabilities: We fed our guests 3D-printed foods, robotically-created cocktails and cappuccinos topped with their own printed faces. Smart Kitchen Integration: A fridge suggested meals based on the ingredients available inside. AR recipe tutorials walked users through creating new meals, DNA-based nutrition recommendations were demonstrated via 23andMe results and a gamified recycling program was even embedded into the trash can. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/14cb31c7-ab38-48b1-a0b7-94fa8e2150bb/Screenshot+2023-08-03+at+11.53.49+AM.png Work - The Impact Each section of the experience could be customized to focus on specific client or industry interests. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/02d7dfba-fbf7-4508-a60d-46a9bc3af14b/Screenshot+2023-08-03+at+2.23.37+PM.png Work - The Concept Accenture’s Sustainability Value Promise is a commitment to helping clients embed sustainability into everything they do and to harness technology and innovation for positive impact. I led the effort to turn this promise into a clear, repeatable and elevated messaging framework that could guide content creation, design and brand expression. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/993cbc17-a172-407f-b12f-16d729d01243/Screenshot+2023-08-03+at+2.23.56+PM.png Work - The Style Guide I created a comprehensive style and messaging guide that defined: • The core pillars of Accenture’s sustainability commitments • Tone and voice guidance to balance urgency with optimism • A collection of approved, on-brand messaging • Visual direction that aligned with Accenture’s brand standards https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/91440d4d-ebcc-4067-9f88-c3b9264698ea/Screenshot+2023-08-03+at+2.24.16+PM.png Work - Event Signage Using the style guide, we produced a substantial amount of signage used across the event space, including: • Informational placards • Wayfinding signage throughout exhibition areas • Digital screens teeing up events • Outdoor advertising that positioned Accenture as the how behind the why https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/3b644282-56e2-4684-b2ec-83b362cd8959/Screenshot+2023-08-03+at+2.24.41+PM.png Work - The Impact The guide helped unify Accenture’s narrative and solidified their presence as a solutions-oriented leader in climate action. • Accenture was recognized as a leading private-sector voice at COP26, demonstrating credibility and action in climate and sustainability transformation. • The Sustainability Value Promise style guide became the foundation for all future sustainability messaging and enabled seamless execution across dozens of assets, saving time while enhancing brand integrity. • The cohesive event branding created a strong and enduring impression with clients, partners, and policymakers. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/4a20cdf0-9e41-48d8-8f31-ebe0b5cad2c5/Screenshot+2023-08-03+at+2.24.58+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/7efc5904-051a-4717-a172-98ab1b694ad0/Screenshot+2025-07-30+at+2.45.18%E2%80%AFPM.png Work - The Concept What if other phones were just…lazy? We positioned the Moto X as the only phone that was always listening, instantly responsive and personalized just for you. The campaign celebrated the phone’s proactive intelligence—and mocked the passive sluggishness of every device that came before it. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1b1e2974-e38b-475b-be76-d236388be950/Screen%2BShot%2B2013-09-16%2Bat%2B1.23.27%2BPM.png Work - Social-First Engagement As part of our social activation, I ghost-wrote tweets for comedian Sarah Silverman, helping to frame the device’s benefits in her signature, irreverent voice. The result: authentic, buzz-worthy content that resonated with both tech lovers and comedy fans. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/02bd5326-fff8-4496-883d-fa10c975ab7d/Screen%2BShot%2B2013-09-16%2Bat%2B1.25.48%2BPM_905.png Work - AI-Enabled Outdoor A color-matching bus shelter used AI image mapping to scan your outfit and recommend a Moto X to match. At Coachella and other festivals, our color-shifting photo booths allowed attendees to pose with different phones and share instantly–creating vibrant, custom-branded user-generated content in real time. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/710edd56-a653-4743-98c9-8ef414445449/Screen%2BShot%2B2013-09-16%2Bat%2B1.24.02%2BPM.png Work - The Impact We turned a phone no one was looking at into a story the world couldn’t ignore—and inspired an industry to follow suit. • 15M+ YouTube views in the first month • 7M views in just the first 3 days • Ad Age Spot of the Week • Led YouTube’s earned ad rankings during launch • Re-positioned Motorola as the challenger pushing innovation forward https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/7ed0afd3-ef8c-46fb-9989-750bd9099835/Picture%2B2_o.png Work - The Interactive Hub Working together with the WWF, we built a fully immersive, interactive world that invited users to venture out onto the a virtual expedition platform where they could: • Track five real polar bears in real time via satellite collars • Explore bite-sized, discoverable content hidden across the icy landscape • Donate to the refuge and earn points for limited-edition rewards • Share their journey with friends, fostering a viral momentum https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/b66aecdd-93ad-4845-826d-2ab9b93a65ea/Picture%2B3_o.png Work - The Polar Bear’s Journey Virtual explorers could meet 5 real polar bears and follow them on their journey through the Arctic via WWF satellite collars. This experience beckoned visitors to return time and again, forging a heartwarming connection with their favorite polar bear companions. With each visit, new shareable content awaited discovery, inspiring a drive to continuing exploration and supporting the refuge's cause. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/ecc95ca9-543f-4ac3-8d8e-ee85e990e974/718d2715519469.563a3ae8b0a81.jpg Work - The Iconic First Polar Bear Can In a first, Coca-Cola redesigned its classic red can to stark Arctic white—featuring a mother bear and cub. Each can included a unique code, driving consumers to the site to unlock content and earn points. The can itself became a cultural moment, generating buzz across media and retail. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/95da2505-45af-4428-8d3e-447772fa3b74/Picture%2B1_o.png Work - Social Amplification Strategy I led the storytelling strategy for Arctic Home across Facebook, Twitter and YouTube—designing a social cadence that tapped into polar bear personalities, shared real-time updates and inspired community action. Social content fueled site traffic, repeat engagement and momentum for donations. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/d7b1af59-80d3-4c3f-a808-062d76304ed0/Screenshot+2025-07-11+at+12.16.00%E2%80%AFPM.png Work - The Impact • 1.2 billion media impressions and significant global press coverage • $10 million raised for polar bear habitat preservation • 10% boost in Coca-Cola brand love • 2% increase in Coca-Cola global brand reputation • A significant holiday sales increase compared to previous years • The most successful campaign in Coca-Cola Canada’s history • Deepened WWF donor engagement https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/c228538e-027a-4c97-9f3d-b6d2b5e11712/Screenshot+2025-07-31+at+12.21.58%E2%80%AFAM.png Work - The Impact • Creativity Spot of the Week • iTunes Spot of the Month • Featured on Fox’s World’s Funniest Commercials • Immediate online cult hit, driving early buzz for Sneaux in a crowded space https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/116495df-bf51-4637-8405-28ce5586202b/Screen-Shot-2015-11-23-at-1.37.52-PM_1600_c.png Work - The Concept Our vision was to build a living, breathing storytelling platform that would pull users down a rabbit hole of real-world transformation. The experience used emotional storytelling, intuitive navigation, and interactive tools to highlight the breadth of the Foundation’s work. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/e55c2a9b-b7d0-4989-83ee-b8603477bc1f/Screen-Shot-2015-11-23-at-1.38.17-PM_1600_c.png Work - The Interactive Map To showcase the Foundation’s worldwide footprint, we crafted an interactive map that meticulously plotted a tapestry of narratives, visuals and videos. • Each point on the map acted as a gateway to more content, inviting users to dig deeper and deeper. • Clickable hotspots unlocked videos, photos, infographics, and impact stories. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/a2ac88d2-08eb-4adb-bdd6-fd49aaae4c99/Screen-Shot-2015-11-23-at-1.38.55-PM_1600_c.png Work - Mission-Focused Navigation I partnered with UX designers to ensure a discovery by design structure that aligned tightly to the Foundation’s brand voice. • Visitors could browse the site via partner, region, or issue, creating multiple entry points into the content. • Each page was designed to invite deeper engagement, encouraging return visits and content sharing. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/0bfe493b-a166-492a-9440-be48b0063394/Screenshot+2023-08-07+at+12.17.48+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/293dc555-2d18-4ebe-bdfd-d9725f20737a/Screenshot+2023-08-07+at+12.18.03+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/02a2e43b-4719-4187-aa12-a7deebcba6b6/Screenshot+2023-08-07+at+12.30.06+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/ae5691e8-9541-468e-9f19-912febfcef05/Screenshot+2023-08-07+at+12.17.28+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/00d59cfa-31ca-4397-aa67-f4a8127c05d2/Screenshot+2025-07-30+at+10.09.01%E2%80%AFPM.png Work - The Impact • A best-in-class nonprofit digital storytelling experience • Dramatically improved user engagement and return visits • Elevated the Caterpillar Foundation’s voice as a leader in global philanthropy • Infographics became the top-performing social content, sparking widespread shares and new awareness • Transformed a static website into a purpose-driven destination https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/462b40ba-283a-425b-98b6-03c495a2a89f/Screen-Shot-2015-11-23-at-1.20.03-PM_1600_c.png Work - The Concept More than awareness, we aimed to build understanding—by putting users directly in the shoes of a survivor. The unprecedented digital experience was a first-person narrative simulation that used the mechanics of gaming to evoke empathy, deepen awareness and inspire action. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/80c78aa7-fe6e-4f8f-af01-1ca29af079f0/Screen-Shot-2015-11-23-at-1.22.24-PM_1600_c.png Work - The First-of-its-kind Digital Experience On a barely-there nonprofit budget, I led the creative direction and UX for an immersive, first-person journey. Users stepped into the role of a stay-at-home mother navigating the crushing realities of domestic and financial abuse. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/d70b580e-a8b8-4a47-a53f-973cb5d1059f/Screen-Shot-2015-11-23-at-1.26.19-PM_1600_c.png Work - Survival Instincts • Every decision came with consequences: Could you afford to leave? Would your bank account be frozen? Could you find childcare, a job or shelter? •As players moved through each scene, they uncovered how financial abuse silently controls victims, and how to access resources to escape. •The UX borrowed cues from narrative gaming to build tension, promote empathy and mirror the emotional weight survivors carry daily. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/8320baa8-2ea1-480a-93af-84b316adc9d9/Screen%2BShot%2B2016-12-12%2Bat%2B12.59.42%2BPM.png Work - Social Media Amplification The campaign was elevated by celebrity advocate Kerry Washington, whose heartfelt posts drove visibility and engagement. • Strategic content brought users into the experience and expanded reach far beyond traditional nonprofit campaigns. • Banner ads placed across high-traffic platforms acted as tension-filled entry points into the experience. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/57c15cdc-a6fd-4a52-97c2-973405b0c0db/Screenshot+2023-08-07+at+2.41.21+PM.png Work - The Impact We created an experience that was emotionally authentic, technologically enticing and socially shareable. The result: a deeply human, highly innovative campaign that proved the power of empathy. • Raised a record $2.5M in the first month; $3.1 million in the first year * Drove 1B+ earned impressions • High engagement in the interactive simulation, with high time-on-site and completion rates • Earned national press on CNN, MSNBC’s Morning Joe and Time • Winner of PR News Nonprofit PR Award • Dramatic increase in awareness of financial abuse https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/e55e4e79-4f94-4014-bc11-7ab755d79420/Screenshot+2023-08-07+at+2.41.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/3c1d0a06-37f1-4115-a744-231c7892cd2e/absolut-bekanyesite08093901.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/2e31f08f-aa43-4305-acb4-15a4c7763f6f/Picture%2B4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/765808d5-fb80-4497-98ef-63a6cf3dbc54/Picture%2B2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/ae0f82a0-75d3-4270-a190-82bb57a39f96/U0514_ChicagoWildM3r_LRcrop.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/cc4a987d-c36a-4c91-84e2-fb711b1f59b8/Screenshot+2023-08-07+at+2.56.15+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/179a0350-a11d-441d-add2-9c3f4643a897/Screenshot+2023-08-07+at+3.00.51+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/96ddc684-3ee9-4dc3-b386-5c2a025d8e48/Screenshot+2023-08-07+at+3.01.08+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/bb917a93-2e16-4c02-ba47-c5668bf6d992/Screenshot+2023-08-07+at+3.01.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/fd7a656b-ba06-4171-bc2c-43a9e3d9ab14/mikes4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/f0172692-ea3b-411c-aabc-295aca8f7f19/Screenshot+2023-08-07+at+3.12.11+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/261f0cf8-172b-4a6d-af8e-a459c49d5c60/Screenshot+2023-08-07+at+3.12.28+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/60f5234f-f30f-4954-942b-25b511a57cff/Screenshot+2023-08-07+at+3.12.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/ba6c39dc-e7ee-451d-a286-f66f650cdce0/Screenshot+2023-08-07+at+3.13.13+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/46bcf7a7-1b7f-4b2b-ab18-f39a95323985/Screenshot+2023-08-07+at+3.13.00+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/acfe53a4-4b75-40c7-a3a4-400fd184def3/Screenshot+2023-08-07+at+3.13.40+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/4e1f03be-ee0d-47cc-8389-b032986c7661/Screenshot+2023-08-07+at+3.13.25+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/d99fe822-60e7-43be-a883-54ddf242e4b5/Screenshot+2023-08-07+at+3.31.50+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/45bc952c-8241-45ce-9199-10baf7462b2f/Screenshot+2023-08-07+at+3.32.01+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/d5311b1f-5850-4668-a816-e19336c0474b/Screenshot+2023-08-07+at+3.32.15+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/43948ea8-1852-4ea3-90b9-1978f193d637/Screenshot+2023-08-07+at+4.08.43+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/713f9293-cbcf-4680-9259-8a39068d5660/Screenshot+2023-08-07+at+4.08.56+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/8a7762fd-d85e-4e5b-96b3-1359818a34e1/Screenshot+2023-08-07+at+4.09.09+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/4492b8c7-7c6e-41bb-86b8-e4e1f3702cb7/Screenshot+2023-08-07+at+4.09.25+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/7f827db1-f72f-425a-bfe2-916812dcb45d/Screenshot+2023-08-07+at+4.09.43+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/b8c9e09c-648c-4ab8-afe5-adfd38b58365/Screenshot+2023-08-07+at+4.09.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/61b93fe6-3e50-4ed3-9dec-dd96ffd5875d/Screenshot+2023-08-07+at+4.10.18+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/2f89a6ef-8982-477f-bbd1-015a367075f7/Screenshot+2024-03-01+at+2.39.24+PM.png Work - The Concept Whether it’s zip-lining across a remote jungle, dining on hyper-local southern Italian cuisine, or closing the biggest deal of your life in a space that repositions you from vendor to visionary—The Power of M promised a reimagined kind of hospitality, designed for the traveler seeking not just escape, but elevation. “M” stood for more than the hotel chain. It stood for: • Moments that feel personalized before they’re even requested • Moves that redefine the relationship between traveler and brand • Momentum driven by enriched data and generative AI •A Mindset that is bold, anticipatory, and experience-first https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/dee43909-af96-43b6-9daa-ad4efbc14738/Screenshot+2024-03-01+at+2.31.05+PM.png Work - Data-enriched User Journeys No matter why guests travel, we invite them to take it to the power of M. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/00ed56b1-60f0-4880-a2ed-bedc7a7cdcb4/Screenshot+2024-03-01+at+2.32.00+PM.png Work - The Impact Service to the power of M goes well beyond checking in and out. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/e11af860-4967-473b-9855-b2f703edcafd/Screenshot+2025-10-19+at+10.20.18%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/b2737304-86da-46c4-baea-c5add6ff0cd0/french+fry.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/835b9e00-995a-4521-9830-b55376685248/Screenshot+2025-10-19+at+10.21.10%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/3dc3c8fb-e6e1-4084-aca9-37c31345bb59/oatmeal.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/773f45ce-3b04-47a8-8fc4-a3a3592ff2a9/coffee.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/78a1f462-91fe-4d31-a784-ee6400c42146/Screenshot+2025-10-20+at+8.22.35%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/5d322a1c-d6d2-4c4b-8a7b-258cb3ee8dff/parfait.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/51114b50-a0cc-4428-a83b-0cd03728c70e/Screenshot+2025-10-19+at+10.21.26%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/aa765d11-9f9e-4719-928d-5f1aeb6404fd/IMG_6981+%281%29.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/ef3bca72-61d1-4a82-a99e-b5d57b5e2d41/road+cases.jpg Work - The Concept The antithesis of another boring work conference or tech expo, Engage World Tour deserved the energy and excitement of a Lollapalooza VIP experience. So once our guests arrived, we put ‘em in the spotlight, handed them an AI-enhanced mic and let them see themselves as stars. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/89a0ec2f-d502-4d92-b916-6847f54c14fb/Club+VEO+hero.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773681479686-Y9P00NG0Y9I0U6J5NDEY/PXL_20260303_174803744.MP+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773680872809-A7L6XWCOETZ7VZ93JF9R/IMG_7082+%281%29.jpeg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773680876950-LM76VN61REL9X7HYVVPQ/PXL_20260303_195112849.MP+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773680841770-BTYH8HX9DCTTDWE1Z0CH/IMG_7092+%281%29.jpeg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1765fff5-2fab-41cc-b4b2-90dfbbf40792/Lyric+Lounge+hero.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773682201434-2F6F6BI57UOGLHICK0UJ/1000056967+%281%29.jpeg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773682434817-73EDZCCYFG9PR67WCOOX/lyric+lounge+interior+1.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773682339304-VONIH0RP3R9WLFS3CX6K/Lyric+Lounge+interior+2.jpg Work https://images.squarespace-cdn.com/content/v1/584ee900414fb5fd290c3aaa/1773682302774-L5554ARD238LGAVK2EEN/harry+mack+1.jpg Work